56 live runway shows, 7 days, 2 venues - one team, one simple installation.
BLive consulted with IMG to help create the best video experience for fashion fans around the globe.
During day all runway shows were live streamed, with streaming replays & featurettes playing in between. Each day had roughly 8 straight hours of live streaming video, patched in from two venues in Manhattan. BLive's sister company, BProductions, handled video direction, capture & editing.
At the end of each broadcast day, the main video experience turned into a VOD playlist of that day's shows. A slide out panel allowed viewers to jump to any designer's show from a growing archive of the event's videos.
BLive's simple embed code delivered live video into the new NYFW: The Shows app for iOS and Android.
All shows were added to the archive each day to allow users to easily jump to their favorite designer's show.
The More Video tab lived in the main embed, which allowed the full archive to be accessible from all isntalls, including media partners, blogs and fashion sites, greatly increasing the reach for the event as well as each individual designer.
Media partners and fashion blogs were able to easily install the full NYFW experience with one simple line of responsive embed code.
IMG faced a new connectivity challenge this season as the event was moved from Lincoln Center to two new venues: Moynihan Station and Clarkson Post Office. BLive worked with IMG to provide video connectivity between venues for on-site screens as well as streamlined video streaming.
