Coach & B Live worked together for a unique end-to-end runway experience.
Starting from creative concept through into production & digital execution we worked together with the Coach team to help bring a new runway layout & digital viewership vision to a reality.
Our director and tech team worked with Coach to figure out how to best capture the unique runway concept, keeping both live and post-edit requirements in mind. The show was captured live with 4K Arri cinematic cameras with footage delivered in slow motion for more crafted, stylized social campaigns.
The criss-cross runway concept carried through into a unique 4-cam choose-your-view for the live & vod runway viewers. Simple clicks allowed the user to set which views they were watching at any time.
Our simple ecomm hooks & workflow tools allowed for shopping calls-to-action to be enabled immediately following the live show.
Simultaneous live streams to 5x Coach Facebook pages plus a unique stacked three-view on Instagram Live helped let Coach fans experience the show on many different platforms. Coach also utilized our unlimited embeddable syndication to extend the reach of the show to outlets like Vogue and Elle, which furthered the reach of their shopping elements as well.
